Thanks for that explanation. Just wanted to make one clarification. The technology for Frocca is stil being developed. What is on the domain now is only the company blog which will be shifted over to a subdomain once the website is implemented. I thght that was better than just a coming here sign.

On after thought perhaps not such a bright idea.

Regards,
Clive Fernandes

By offline communication, I meant word of mouth for marketing the concept and taking it further in terms of revenues especially when there is no innovation involved at the programming/development level to make it a unique concept online which can attract more online audience to collaborate. Obviously, to make a product success in online Web 2.0 space, you need a brand new idea along-with novel implementation to draw lots of users, which is missing in case of forcca where you are using Wordpress platform for implementing the idea.

The idea of organizing meetings offline by scheduling them online for discussing the new innovations is what appeared to be unique to me in Web 2.0 space so far. It involves both one to one and collaborative communication which can be a big buzz in terms of social networking and user involvement.

Thanks for that extremely comprehensive review of Frocca. I was pleasantly surprised to come by it.

You’ve made some very interesting points here and I would love to discuss them further with you. Could you please elaborate on your point below.

It is kind of unique concept I came across but here only the offline communication medium seems to be helpful in going forward.

Looking forward to this.

Clive Fernandes
http://www.frocca.com